Where Advertising dreams
come to life
Photography,Layout And Design
I have found that design and photography sometimes are the opposite sides of the same coin. By this I mean that they both have their place, but they are always better together. Photography is always improved by good layout and copy.
The closer I have worked with clients on their images the more they have engaged me to create their layout and brand designs. This page is filled with examples of my layout and design. Some are designs that clients have used and some didn’t go further than the mock up stage.
The most exclusive of whiskies and
the most challenging of briefs
A challenging brief. An exclusive brand of Scotch Whiskey that wanted to create a larger brand appeal without upsetting established customers. In a way its an oxymoron, – how do you increase sales without damaging the exclusivity of your brand?
My solution was to make the offering for everyone who appreciates a fine Whiskey. This way all the heritage that went into the creation of such a fine Whiskey will always be appreciated, even though it is limited in its supply, and should be respected just like a fine work of art.
My big idea for this project was that it is an artisan who had hand crafted this fine drink,and it is a drink for those that know and appreciate what goes into making fine things.
The copy appeals both to those that are aspirational and also to those who are the well healed who can afford such an exclusive fine whiskey.
When I started shooting for Vandoros ribbons my role was to establish the look for the brand. I recognised they needed to express their brand in a way their customers could understand the tactile qualities of the beautiful ribbons they were buying. These images were used for trade show banners, trade magazine ads, promotional flyers and web content.
An Altruistic Alternative
Ideation for stopping the
epidemic of Loneliness
This is a concept that was designed to reduce loneliness in Australian cities. I created the layout and the design of the posters. The idea of WE3 is – if three people get together then you can never be lonely, because you are always looking out for each other.
I didn’t want the look to be too clean and corporate. I was inspired by images I had seen on Pintrest of old Soviet era matchbox art. So I copied and re – invented the design to give a modern spin on how we choose to connect on a cultural and personal level.
The poster are designed to fit into bus shelters and for social and magazine page ads.
Exploring New Zealand
Living in Auckland was an amazing cultural experience. While I lived there I started to see that they rely on internal tourism as much as international visitors. So I started to mockup creative ideas to support the local tourism, here are a couple of ideas you may like.
Exploring New Zealand
Fullers is a local ferry service that runs across all the areas of Auckland harbour and the near islands. This is a cheeky idea I mocked up for romantic getaways that would support local tourism.
This is a mockup idea for H&R Block using humour for a quite serious accounting firm.
Layout for ACMO
Beach Queen digital
Beautiful Beach Queen
Beach Queen is a small startup business from the South West of Sydney. They are developing their range and popularity every year.
We were tasked to create a brand look and feel for a small business or charity that would benefit from developed social media assets. I chose to help out beach to create a high street look and feel for their brand.
We were tasked to create video for instagram, Web banners, a landing web page, posters for instore and bus shelters. Also an app that could be used for online purchases from initial browsing to check out, wire framed in Adobe UX. I was given a HD for my effort and imagination on this project.