come to life
I have found that design and photography sometimes are the opposite sides of the same coin. By this I mean that they both have their place, but they are always better together. Photography is always improved by good layout and copy.
The closer I have worked with clients on their images the more they have engaged me to create thier layout and brand designs. This page is filled with examples of my layout and design. Some are real designs the clients have used and some are designs that didn’t go further than the design stage.
A challenging brief. An exclusive brand of Scotch Whiskey that wanted to create a larger brand appeal without upsetting established customers. In a way its an oxymoron, – how do you increase sales without damaging the exclusivity of your brand?
My solution was to make the offering for everyone who appreciates a fine Whiskey. This way all the heritage that went into the creation of such a fine Whiskey will always be appreciated, even though it is limited in its supply, and should be respected just like a fine work of art.
The idea is that it is an artisan who has hand crafted this fine drink, it hasn’t been manufactured in a processing plant.
The copy is appealing to those that are aspirational and also established.
Its a drink for those that know and appreciate what goes into making fine things.
While shooting the Sapphire wood product, I also laid out their advertising for local news paper and magazine advertising.
When I started shooting for Vandoros my role was to establish the look for the brand. I recognised they needed to express their brand in a way their customers could understand the tactile qualities of the beautiful ribbons they were buying. This is why we created images that were almost tactile. These images were used for trade show banners, trade magazine ads, promotional flyers and web content.
Ideation for stopping the epidemic of Loneliness
This is a concept that the students of Macleay College created.
It was a concept that was designed to reduce loneliness in Australian cities. This I might add was pre covid. I created the layout and the design of the posters. The idea is based around the idea that if three people get together then you can never be lonely. Because you are always looking out for each other. Hence the idea of WE3.com
I didn’t want the look to be too clean and corporate. I was inspired by images I had seen on Pintrest of old Soviet era matchbox art. So I copied and re – invented the design to give a modern spin on how we choose to connect on a cultural and not just personal level.
They are designed to fit into bus shelters and for social and magazine page ads.
After living in Auckland for a few years I started to see that they rely on internal tourism as much as international visitors. So I started to mockup creative ideas to support the local tourism, here are a couple of ideas you may like.
Exploring New Zealand
Fullers is a local ferry service that runs across all the areas of Auckland harbour and the near islands. This is a cheeky idea I mocked up for romantic getaways that would support local tourism.
This is a mockup using humour for a quite serious accounting firm. – LOL