Less is by far more

Blaise Pascal famously wrote: I would have written a shorter letter, but I did not have the time is a perfect example of the power of great copywriting.

The image I have attached is a brilliant example of great advertising. Its simplicty is outstanding. This type of simplicity is haiku poetry on steroids. The restraint of the wordsmith to limit the text is literally beyond words. Richard Foster has been able to limit his approach and control the focus of this extreamly emotive and complex issue. I pulled this image from “The Copy Book” by Taschen. It is quite a read and valuable resource covering the landscape of some of the worlds best know and most loved Advertising copywriters of the last fiftey years. His control over the number of words enables the image to strike harder and to be quickly understood. This ad was for the Roy Castle Lung Cancer Foundation. Eneugh said.

No Comments

    Leave a Reply

    This site uses Akismet to reduce spam. Learn how your comment data is processed.

    Privacy Settings
    We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
    Consent to display content from Youtube
    Consent to display content from Vimeo
    Google Maps
    Consent to display content from Google