Some people love a romantic novel, Mills and Boon are testimony to this.
Some love a detective novel, and others love a biography and let’s not get into the good book, or shall we just leave that to a Saturday or a Sunday it all depends on which way you are programmed.
Anyway strange as it may seem I love a good book about people and advertising. If I were a Rockstar I guess I would be the one who asked for a bowl of yellow skittles before I went on stage. That tells a lot about me, and behavioural science books or books about advertising can tell a lot about you. Well we are all found in the pages of these books. Or the way to find your way around the inside of peoples heads is revealed in these quite fascinating writings. So here are four of my favourite reads.
Why do good books always seem to have simple covers. Why you may ask because all the complex stuff is on the inside. If you love a good book and enjoy understanding what makes people tick I would recommend you pick up a coupe of these the next time you are cruising a good book store. Enjoy!