The fabric of our personalities and who we are is gathered from the world we live in and what we are exposed to.
The things we buy reveal a lot about us. It reveals who we believe we are and what we expect from the world. This is why we are intimately tied to the things we hold up to the world that represent us.
Psychology explores the relationships we have with the world around us. It explores human nature, the psyche and why people behave in the way they do.
The Psychology in advertising is a way of opening a door into the minds of consumers.
As we are all human, triggering a psychological reaction is a simple way to attract peoples attention or leave an impression. Fun, Fantasy and Fear are all emotional responses that can captivate human attention.
We all sit on a spectrum of emotional responses that varies between thinking and feeling. Our responses vary depending on what subject matter is presented to us and how we view the world. Persuasive triggers can easily put people on the path to purchasing products without them even knowing that their emotions have been stimulated.
Psychology can stimulate peoples interest to get cut through in the market clutter of everyday advertising. According to the 2016 Neilsen report, ads that generate emotional responses get 23% up take in sales. Out of all the emotions humour is the most popular, however if used creatively any emotional trigger can gain an effective response, it just depends on whether the emotional response you are triggering will fit with your brand style. So here is to laughing all the way to the next advertising awards show.