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Want to know where the future of advertising is going? Try space.

01/12/2023/

Yes you heard it correctly space. if you want to see the future of advertising – look up! If you haven’t had enough of advertising popping up on your phone, talking billboards while your waiting to get on the train. Political phone messaging in Chinese promoting God only what. Shouting TV ads while you are watching your favourite escapist tv shows. Spam. Spam and why not a bit more spam. Well could…

Why Pitching is just as important today as it was in the days of the Madmen.

09/12/2021/

Why do we need to go to such lengths just to get some extra work? Advertising agencies have been known to spend weeks designing a pitch and spending lots of money and redirecting resources onto pitches.So why go to all this effort if there is a great chance that you could fail so visibly? Why even bother? The answer it seems is not as simple as it first appears.Experts such as Oran…

Examples of ‘built’ Typography in Creative Projects

03/06/2021/

Examples of ‘built’ Typography in Creative Projects Modern Advertising has to catch your eye and interest if it is to get cut through in the jungle of modern media. Modern advertising campaigns have to work across all media from traditional print, social media, Tv, Web and Radio. To be influential and effective in all of these spheres is challenging. To reach this level of effectiveness the campaign has to be creative for…

So what’s a good book look like?

23/08/2020/

Some people love a romantic novel, Mills and Boon are testimony to this. Some love a detective novel, and others love a biography and let’s not get into the good book, or shall we just leave that to a Saturday or a Sunday it all depends on which way you are programmed. Anyway strange as it may seem I love a good book about people and advertising. If I were a Rockstar…

Boy smelling cookies

19/08/2020/

The fabric of our personalities and who we are is gathered from the world we live in and what we are exposed to. The things we buy reveal a lot about us. It reveals who we believe we are and what we expect from the world. This is why we are intimately tied to the things we hold up to the world that represent us. Psychology explores the relationships we have with…

No more work, just play

11/08/2020/

There is an inner child in us all. There is never a sunset on this inner child’s imagination. The easiest way to get a child interested in anything is by playful engagement. The better the play the smarter the kid, because playful behaviour creates curious minds.Some say this is all well and good, however we would be quite naive to believe that this style of bespoke learning can translate into the classroom…

Tesla brand advertising image.

07/08/2020/

Why is it that the worlds fastest growing car manufacturer has never advertised? If advertising is so important why has this company never spent a cent on its advertising? Yes you guessed it, its Tesla. Tesla has never advertised its products. This is an astonishing fact when you think of the companies exponential growth in the last ten years. Since the start of the company, Elon Musk, Tesla’s Ceo, has maintained his…

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About Me

Hello, I'm Kevin Murrant

 

I’m delighted you are checking out my blog. I have posted a series of eclectic thoughts that stem from what made an impression upon me in my travels and in the creative and advertising world. 

Please feel free to leave a comment about what you see, 

I would love to know what you think. Enjoy.

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