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The Grand Tour of Europe was the original “Gap Year” which was seen as an important rite of passage for young aristocratic English men in the 17th century following the end of the Thirty Years War and the English Civil War. It was seen as an opportunity to break away from routine and embrace the Arts, Culture and Architectural wonders of Europe and beyond where they could embrace a way of seeking education and refinement.
The young aristocrats could go on a group tour of discovery, where they could learn the French, German and Italian languages, see works of European Art (and have themselves portrayed by a painter), listen to European classical music, and see classical architecture. They could also practice gentlemen’s sports, such as horse riding and fencing.
The primary value of the Grand Tour lay in its exposure to the cultural legacy of classical antiquity and the Renaissance, and to be introduced to the aristocratic and fashionably polite society of the European continent. It was commonly undertaken in the company of a cicerone, who would have been a knowledgeable guide or tutor.
While the Tour was not a religious voyage in itself, tourists from Catholic families visited the Vatican while the Protestants often saw locations of the Protestant Reformation, such as Wittenberg, Geneva and Lousanne.
The benefit of the tour was out lined by Richard Lassels in his book The Voyage of Italy, where he listed four areas in which travel furnished an education: the intellectual, the social, the political and the ethical. The last being the most important because it brought together the opportunity of drawing moral instruction from all of what the traveller had experienced and seen.
The Grand Tour all originated in the 17th Century when the Earl of Arundel wanted to take a far more extensive tour through Italy as far as Naples, with his wife and children in 1613–14. In the 1700’s this was considered to be an extensive trip by anyones standards. To help manage this trip the Earl asked the young Architect Indigo Jones who was not yet established but already known as a ‘great traveller’ and collector, to act as his cicerone (guide) through Europe to help him navigate the complex world he was about to enter into. Together they visited cities such as Parma, Venice and Rome. However, it was Naples that proved the high point of Jones’s travels.
Jones’s time in Italy shaped his architectural style, and because of this personal growth he went through, he was commissioned to design the Queens house in Greenwich which became the first classical building in England which was completed in 1636.
And so the legend was born that if you take a Gap Year you can have the time to discover what is important to you and what you value the most which can shape the rest of your life.
The tour offered a more liberal education almost a finishing school where the young aristocrats would have viewed classical ruins in Rome and Pompeii and read Latin and Greek texts to round out their formal public school and University education.
The Grand Tour was an opportunity to see works of European Art, see Renaissance paintings, and listen to European classical music. The itinerary of the Tour varied from person to person depending on where they were coming from, their interests and how financially successful their families were.
The most common itinerary of the Grand Tour usually began in Dover, England and crossed the channel to either Ostend in Belguim or Calais or Le Havre in France. From there the tourist, usually went to Paris where they would meet their French speaking guide (as French was the dominant language of the elite in 17th and 18th century Europe).
In Paris the traveller might undertake lessons in French, dancing, fencing and riding. The appeal of Paris lay in the sophisticated language and manners of French high society, including court behaviour and fashion. This served to polish the young mans manners in preparation for a leadership position at home or often in government or diplomacy.
From Paris he would typically go to Switzerland and have a temporary stay, often in Geneva (the cradle of the Protestant Reformation) or Lausanne situated on the shores of Lake Geneva. From Geneva the tourist would endure a difficult crossing over the Alps to get into Italy.
Once in Italy, the tourist would visit Turin or Milan, and then onto Florence, where there was a considerable Anglo – Italian society accessible to travelling Englishmen “of quality”.
While there, they would visit the Uffizi gallery, where the most important antiquities and Hight Renaissance and Bolognese painting from the Medici collection were, and still are all displayed today with Roman sculpture.
After they had finished in Florence they may have taken a side trip to Pisa, to view and experience the famous Leaning tower, the tourist would move on to Padua, Bologne and Venice. From Venice the traveller went onto Rome to study the ancient ruins and the masterpieces of painting, sculpture, and architecture of Rome’s Medieval, Renaissance and Baroque periods. Some travellers also visited Naples to appreciate the recently discovered archaeological sites of Herculaneum and Pompeii.
Later in the period, the more adventurous, might attempt to go to Sicily to see the archeological sites, volcanoes and its Baroque architecture, and on to Malta or even Greece itself, however frequently Naples was usually as far as the tourists went.
If the tourists had time and the resources when returning Northward, the tourists might recross the Alps and head to the German speaking countries in Europe. They would head to Innsbruck, Dresden, Berlin and Potsdam. From there the travellers could go onto Holland and Flanders for more galleries and art appreciation before heading back across the channel to England.
The Tour also offered the opportunity to acquire things otherwise which would now be considered national treasures. These purchased items which would fill up stately homes and National Museums would lend an air of accomplishment and prestige to the traveller. Grand Tourists would return with crates full of books, works of art, scientific instruments, and cultural artefacts – from snuff boxes and paperweights to altars, fountains and statuary – to be displayed in libraries, cabinets, gardens, drawing rooms, and galleries built for that purpose. The trappings of the Grand Tour, especially portraits of the traveller painted in continental settings, became emblems of worldliness, gravitas and influence.
Even though many great artists such as Byron, Keats, Shelly and Turner had travelled on the Tour was not without its critics who cast a shadow over its resounding lack of adventure. The tour was described as a tamed, uniform, unvaried prospect, which instead it should have been alive, current and cosmopolitan.
The Grand Tour was said to reinforce the old preconceptions and more divisional prejudices about European national characteristics.
There were deep suspicions and fears that the very experiences that would complete the British gentleman, and put a spring in his step, might well undo him. The Tour made the ostentatiously “well-travelled” gentleman of England just a stereotype of the times and was not forward looking in the way he should be.
By constantly depicting Italy as a “picturesque place”, the travellers also unconsciously degraded Italy as a place of pastoralism and backwardness, instead of it being seen as the cultural centre of intellect and sophistication.
This unconscious degradation is best reflected in the famous verses of Lamartine in which Italy is depicted as a “land of the past… where everything sleeps.”
To the Grand Tourists, Italy was an unconventional country.
Sir James Hall confided in his written diary to comment on seeing”more handsome women this day than I ever saw in my life”, also noting “how flattering the Venetian dress was – or perhaps the lack of it”.
For these men the Italian women, with their “foreign and unfamiliar methods and routines”, were the opposite to the women they knew.
In many ways the young English aristocrats were not prepared for the ways of the Venetian women.
The British idea of Venice as the “locus of decadent Italianate allure” made it an epitome and cultural set piece of the Grand Tour.
The Grand Tour was originally know for the pursuit of classical knowledge and for its educational opportunities to develop the individual. However, over time this link with independence and hedonism was seen as a way for the aristocratic classes of Baroque Europe to indulge themselves just in pleasure seeking and many of the young travellers sought to gain their independence through the giddy frenzy of opulance and carnal knowledge rather than seeking it through the pursuit classical knowledge.
Over time cities such as Venice began to boast about their overt hedonism such as their gambling houses and occasions for drinking and partying. The city became recognised as a destination for seekers of the flesh rather than a city of culture and sophistication.
Visitors to 16th Century Venice, could freely entertain themselves when attending the Venice Carnival, which was an unmissable event held each year in February where hedonism and culture were inextricably intertwined with each other.
However, the Carnival was so well known for excessive licentiousness it was outlawed by the Austrian Emperor Francis II in 1797.
Unfortunately the end of the Grand Tour was brought to a halt by the start of the French Revolution in 1789 and subsequent Napoleonic Wars (1803-1815) which created a climate of instability and conflict across Europe, making travel, especially through France, unsafe and undesirable. Even though the Grand Tour resumed after Napoleon’s defeat at Waterloo in 1815, but its heyday was over.
However, the advent of railways and steamships in the mid-19th century made travel more accessible and affordable for a wider range of people, marking the end of the Grand Tour as a primarily aristocratic tradition and giving rise to modern day tourism.
Travel isn’t just about the places you see—it’s about how it changes you. Being part of a group allows you to connect with fellow adventurers while also having moments to reflect on your journey.
Many travellers who embark on group tours find a renewed sense of confidence, inspiration, and joy in the experience.
While solo travel has its merits, as it is less structured and this in itself can be rewarding, there’s something special about sharing incredible moments such as marvelling at the Sistine Chapel,
wandering through Parisian markets, or taking in a Venetian sunset, with like minded people who enjoy travelling together.
The great thing about Group travel is, it doesn’t mean giving up independence—it means gaining the freedom to truly enjoy the journey without worrying about daily logistics.
The itineraries are thoughtfully crafted to include the best cultural experiences, being able to immerse yourself in the must see sights, flavours, and experiences rather than worrying about transportation or accommodation.
Group travel allows for flexibility while still ensuring you make the most of your time abroad while also leaving room for personal exploration.
It provides a perfect balance of structure and spontaneity, allowing travellers to immerse themselves in new cultures, forge lasting friendships in a safe environment and indulge in the thrill of discovering Europe and all it has to offer.
The Grand Tour may have started as a journey for European aristocrats, but today, it represents something much bigger—a celebration of travel, culture, and the joy of experiencing the world. Many learn how to travel more thoughtfully and how to become modern global citizens as they move from City to City and across continents. For travellers seeking adventure, inspiration, and the freedom to explore, group travel offers the perfect modern-day equivalent of the Grand Tour.
So pack your bags, embrace the adventure, and set out on your own Grand Tour — wherever it may take you.
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Home Executive Portrait Studio PR Events Visual Design Brand Experience Campaign Strategies About Contact Travel My Blog new adventures blog
Home Executive Portrait Studio PR Events Visual Design Brand Experience Campaign Strategies About Contact Travel My Blog new adventures blog