So here we are in the middle of 2020, locked in and locked down. Everyone feeling comfortable…well thank you Mr Covid19!
Well i’m no Greenie but the Greens have been using a slogan that is perfect for the times, – “think locally, act globally”. This I believe could be our solution.
Everyone right now is in the same position – stuck. Unless you are ridiculously rich like the Kardashians and Kanye West, you are quite unlikely to be hiring your own private jet and taking a trip anywhere soon. So what’s the answer you may ask? Everyone right now will be hitting the web looking for great places to transport their imaginations to. If you can’t take your body on a holiday you may as well take your mind. So this is why we need to think locally and stimulate our local economies.
Sure one day the whole pandemic thing will go away and we will all be free to roam again.
But right now our international and state borders are all shut. The businesses that will survive will be the innovators who can sell the familiar as if it were something new.
It will be about discovering a bit of Beethoven in Berry, or bespoke beers in Balmain, fossicking for Oysters in Forster or Kayaking in Kiama. Who knows what will take your fancy.
For all businesses it’s no longer about being resourceful. When there were open markets people had ample supply to the open market. The problem then was just about how to sell and how to position the products in the market place in front of the right people at the right time. This time however has passed. Now as we are all locked in together it is all about being creative and attracting customers to your product that you would not normally go out of your way to connect with. It’s about finding the way out of this business maze, in new and creative ways that will move a business forward.
So what does it take to be creative?
The answer is taking the same question and looking at it in different ways.
Why do we sell this way? Who do we normally sell to? Are the customers we have coming from a certain demographic? What research have we conducted on our target market, and how can we improve on this?
All of these questions lead to solutions, and solutions lead us out of the maze.
As Albert Einstein said
“in the midst of every crisis, lies great opportunity”.
So as the world looks inwards to it navel we should be projecting outwards as a nation.
When the time comes we are going to need to know what the light at the end of this tunnel looks like. So right now we need to be telling the world what it is like to live in a beautiful place like NSW. When this all changes we will have a willing population of travellers all ready to hop on a plane and join in our journey.
So here’s to having a Chardonnay at Manly or watching a rodeo in Orange or a barbie on the beach in Eden or surfing at Bondi. It’s all good.