In recent years we have seen some seismic societal shifts leading to a tsunami of social change. Can we live with this much constant disruption or will our world with these changes and adjust to the new normal?
I believe there are outstanding brands that want to serve society in a better way than the lame Pepsi commercial starring Kendall Jenner. Surely there must be a brand out there that can muster a message of hope for the world.
When I am searching for inspiration I look to cooler heads like Yvon Chouinard and his brand Patagonia and his famous book- “Let my people go surfing”. This is a story of a man who was able to embrace his own humanity and is able to connect with others through this love for nature. Through this passion he established a business based on sustainability and recycling at its heart.
He is and icon for our unstable times. This is someone that can see and understand the larger picture and who faultlessly steers us towards a brighter future.
Maybe he is the Moses of our times. He is probably the only one who can stop Greta Thunberg from scowling and start to smile again. Let’s hope.
