Less is by far more

Blaise Pascal famously wrote: I would have written a shorter letter, but I did not have the time is a perfect example of the power of great copywriting.

The image I have attached is a brilliant example of great advertising. Its simplicty is outstanding. This type of simplicity is haiku poetry on steroids. The restraint of the wordsmith to limit the text is literally beyond words. Richard Foster has been able to limit his approach and control the focus of this extreamly emotive and complex issue. I pulled this image from “The Copy Book” by Taschen. It is quite a read and valuable resource covering the landscape of some of the worlds best know and most loved Advertising copywriters of the last fiftey years. His control over the number of words enables the image to strike harder and to be quickly understood. This ad was for the Roy Castle Lung Cancer Foundation. Eneugh said.

admin

Kevin Murrant

All Posts

Related Posts:

Leave a Reply

Your email address will not be published. Required fields are marked *

About Me

Hello, I'm Kevin Murrant

 

I’m delighted you are checking out my blog. I have posted a series of eclectic thoughts that stem from what made an impression upon me in my travels and in the creative and advertising world. 

Please feel free to leave a comment about what you see, 

I would love to know what you think. Enjoy.

Popular Posts

  • All Post
  • Advertising
  • Design
  • General
  • Travel
    •   Back
    • Africa
    • Asia
    • Australia
    • Europe
    • Iceland
    • Italy
    • North America
    • South America
    • Argentina
    • Belize
    • Chile
    • Croatia
    • Denmark
    • Hawaii
    • New Zealand
    • Hawaii
    • New York
    • Singapore
    • California
    • Bali
    • Auckland
    • Greece
    • America
    • Travel Tips
    • Travels
    • Morocco
    • Thailand
    • Vietnam
    • New South Wales
    • Queensland

Newsletter

JOIN THE FAMILY!

Get notified about all our updates.

You have been successfully Subscribed! Please Connect to Mailchimp first

Family Friendly Adventures

Subscribe to our next email to see all the images from our next epic trip.

Featured Posts

  • All Post
  • Advertising
  • Design
  • General
  • Travel
    •   Back
    • Africa
    • Asia
    • Australia
    • Europe
    • Iceland
    • Italy
    • North America
    • South America
    • Argentina
    • Belize
    • Chile
    • Croatia
    • Denmark
    • Hawaii
    • New Zealand
    • Hawaii
    • New York
    • Singapore
    • California
    • Bali
    • Auckland
    • Greece
    • America
    • Travel Tips
    • Travels
    • Morocco
    • Thailand
    • Vietnam
    • New South Wales
    • Queensland

Categories

Tags

Edit Template
Verified by ExactMetrics