Want to know where the future of advertising is going? Try space.

Yes you heard it correctly space. if you want to see the future of advertising – look up!

If you haven’t had enough of advertising popping up on your phone, talking billboards while your waiting to get on the train. Political phone messaging in Chinese promoting God only what. Shouting TV ads while you are watching your favourite escapist tv shows. Spam. Spam and why not a bit more spam. Well could our lives be anymore interrupted? Well apparently according to NBC news from America Advertising will now literally go to a whole new level. Space.

There is a plan by a Russian company to put a series of orbiting satellites that can coordinate together to make brand messaging from space that will be visible from the earth. Now if the whole principle of advertising is to disrupt then this will certainly sit there with the worlds greatest advertising ideas. However this may not sit well with everyone. Ok if you don’t like a tv ad you can change the channel. If you are not crazy about getting spammed you can block content. If you don’t like to be disrupted in the middle of your dinner by a market researcher then yes you could block them from calling again. However Space advertising really is reaching into the realms of blade runner. Advertising that takes over all of your senses that is unblockable is in some way a torture.

Don’t get me wrong, who doesn’t like new, fun and interesting stuff. Disruption is ok, who doesn’t love taking a stroll in Time Square in New York. It’s always crowded and its always exciting. It too can be visible from space.

However disturbing is a whole different level of crazy. If this were to become a reality imagine how disturbing this would become to the native people of the world who have never seen anything like this before they would think the world was coming apart. To some this would be straight out of “War of the world’s”.

When it comes to such grandiose advertising should these large tech companies be allowed complete access to anything that they can put their hands on? Should there be a consensus on this type of adversing at what point can we say no to advertising and at what point should we say no to advertising.

Unfortunately this maybe the future of advertising and brand presence. However I always believe that good advertising shouldn’t antagonise, it should inspire. So here’s to being inspired.

If you would like to check out the original article here is the link.

 

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Hello, I'm Kevin Murrant

 

I’m delighted you are checking out my blog. I have posted a series of eclectic thoughts that stem from what made an impression upon me in my travels and in the creative and advertising world. 

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