Why So Serious?

So this post is about the merry makers, the humorists, the crazy funny people that attract millions everyday. They are the Pied Pipers of the advertising world. They attract us, and we fall for it every time. We are like fish willingly jumping into a fisherman’s net.

Great advertising comes in many forms and delivery. Traditional advertising was just a shout out for a product with an attached call to action. These early shout outs were positioned correctly to find their audience but seemed to lacked much of a story or a narrative.

Magicians.

Not unlike magicians , the people who have worked in media have always been one step ahead of their audiences by anticipating their needs and delivering a message that is memorable. Part of this magic was to introduced humour to lighten the mood, especially after a long day of work or wrangling children after all was done most people around the world are happy just to relax in front of the TV and “tune in” to be entertained.

The Birth Of Viral.

Any advertising spot became fair game to entertain.This is why the Super Bowl ads work so well, as the Super bowl is Entertainment multiplied. This was how Viral media was born if it was funny and got your attention you would be talked about. Humour created chatter about the ads, this in turn extended the brand presence. Through TV the once humble ad spot became elevated to a new status. o the next time you see a comedian on TV or a funny ad watch closely maybe there is some serious business going on behind the giggles

Seriously Funny

So let’s get down to some seriously funny monkey business. Here is the link to the videos of the PG Tips monkeys.This is a series of videos that were used in England and across the world to sell Tea. The cheeky British humour used the Chimpanzees to perform in ads for the everyman. It must have taken a lot of patience and hard work. Enjoy!

https://www.youtube.com/watch?v=z5em8lQAcvg

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Kevin Murrant

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About Me

Hello, I'm Kevin Murrant

 

I’m delighted you are checking out my blog. I have posted a series of eclectic thoughts that stem from what made an impression upon me in my travels and in the creative and advertising world. 

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